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Last, be sure customers can touch your wholesale silver jewelry.
While you may be a bit hesitant due to shoplifting, keep in mind that studies
have shown that customers are four times more likely to buy something they have
touched or tried it on.
Lighting is another critical aspect of showing your jewelry. All silver jewelry looks
best when it is well lit. Whether you are showing your jewelry in a
store, at a show or on the street, you can’t count of the lighting to be of the
quality you want, so be sure to purchase the right type of lighting equipment
to correctly light your works.
Now for practical matters. Be sure all of your jewelry is cleaned and shining.
You don’t want to show dusty wholesale
fashion jewelry or work that has been tarnished. Also,
avoid clutter at all cost. Clutter creates confusion in the mind of your
customer, which will decrease your chance of making a sale. Keep your display
as streamlined as possible without sacrificing interest and originality.
Par
chantou le vendredi 06 mai 2011
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