Jewelry industry since the 80's growth in China,
has been 20 years of development history, experienced a product concept, the
market introduction phase, from 2004 started to enter a rapid growth period.
Product concept of wholesale jewelrythe stage, the products are mainly imported from Hong
Kong and other places, mainly jewelry is accompanied by the
furniture industry, gifts, flowers, bedding and other channels distributed
sales. The late '90s, as China's economy continues to heat up, Guangzhou,
Shanghai, Beijing and other places there jewelry specialty stores, but
fortunately the whole profile of wood He bream were quiet knock on alcohol ち Wong shake? 4 onwards, with the domestic economy the continuous
development and growth of national income, increasing demand for women's
jewelry, the market is in a golden period of rapid growth. Dominated by the
terminal to become multi-channel distribution model at this stage the main
channel of the jewelry industry, while the brand franchise chain with their
advantages of scale business and formed a new business layout.
Static power is the product sold without any
such advertising, promotions and other means of moving the case off, and
stripping out the brand pulling effect on the product alone, attracted its own
products generated sales of static traction force.
In fact, any isolation link between the various elements of marketing
practices are wrong, this is not isolated factors of the marketing idea, but
focuses on product sales force of static analysis, aimed at a more in-depth
discussion and reader products static off force model, a more detailed analysis
of how enterprises to better use of products sold static force model.
In the product development strategy, development strategy in the system,
while the focus on how to create a single product premium capacity of the
center, sales force from a static product, promotion, promotion, environment, fashion jewelry brand value, a single product worth the 6 aspects, ability to establish a
single-premium products to enhance the system.
Static sales force in product improvement, adhere to "Product
Strategy -> single items premium system -> Product static sales
force" of such a large system from small systems to thoroughly implement
the idea.
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